While Microsoft does require apps to meet certain quality, privacy, and security standards, it will apply those same standards to its own apps and give developers timely access to information on interoperability interfaces that are allowed on the Windows Store. Apple is notorious for making this very difficult on the App Store, where game streaming services such as xCloud and Stadia would have to go through the trouble of submitting individual games for review and use Apple's in-app payment system. Developers are free to choose their business model and in-app payments system, including cases where content is streamed from the cloud. The Redmond giant says it will always allow competing app stores to operate on Windows alongside the Windows Store. A notable example is Epic Games, who has taken the matter to court after it found that Apple didn't want to offer third-party developers the ability to use alternative in-app payments systems, with only a few exceptions such as Spotify and Netflix. The move is a not-so-subtle jab at Apple, who has been criticized for holding tight control over the App Store and crafting policies that make it harder for competitors to innovate. Microsoft announced today its commitment to ten principles on how it will treat third party app stores moving forward, as well as how it will treat third-party developers in the Windows Store. To that end, the company has committed to a series of app store principles that promote "choice, fairness, and innovation." Why it matters: The Redmond giant has seen very little antitrust scrutiny as of late when compared to Google, Apple, Amazon, and Facebook – and intends to keep it that way.
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